Scope: 
Packaging · Marketing Collateral · Gifting stationery

Project Overview:  
HopeinaBottle is a New Zealand natural skincare brand born from a deeply mission. Founded by an entrepreneur with a passion for nature’s healing power, the brand sells across New Zealand and into the wider Asia market, where trust, presentation, and attention to detail carry enormous weight.

Working closely with the founder over time, the scope grew to include packaging design, marketing collateral, and gifting stationery — each piece needing to feel cohesive and true to the brand’s warm, hopeful character. The design approach centred on creating a visual language that could speak to two distinct audiences simultaneously: a New Zealand customer who values natural authenticity, and an Asian market with a strong appreciation for refined, considered presentation. Clean layouts, a soft and trustworthy colour palette, and thoughtful typography were used to carry that balance across every touchpoint.

The result is a brand that looks and feels as genuine as the story behind it.