Overview
Accent Therapy was a meridian therapy practice offering acupuncture, medical massage and Enrac therapy for chronic and complex pain. Working with both private clients and healthcare settings, it needed a brand that felt credible and professional, while staying calm, welcoming and true to the traditions behind it.

My approach
The identity draws gently on traditional Chinese medical treatment without leaning on cliché. The logo’s curved form and line of dots suggest the body’s points and meridian pathways, a quiet nod to the practice’s specialty. A palette of deep navy and warm bronze balances clinical trust with warmth, and the supporting visuals, traditional wave patterns, soft textures and a finely drawn meridian figure, add a sense of calm and heritage.