Overview
Wisdom8 is an Auckland financial advice firm specialising in personal insurance, serving clients in both English and Chinese. In a sector where credibility is everything, the firm was ready to replace its original logo with a brand that felt more trustworthy and professional, and one that could stay consistent as the business grew. That was in 2010, and the partnership has continued ever since.

My approach
Our work together began with redesigning the logo and building a full brand identity around it. Since then, I’ve the previlledge to look after every touchpoint: print and digital advertising, marketing collateral, social media graphics and the bilingual website. Where most insurance advertising relies on stock imagery and familiar messages, Wisdom8’s ads take a more creative, conceptual approach. Each campaign is built around an idea, and over time they’ve given the firm a distinctive, recognisable presence in a crowded market. Consistency has been the guiding principle throughout, so the brand feels familiar and dependable wherever clients meet it. That steady foundation also made it easier to adapt when the industry moved to new financial advice regulations, keeping the brand compliant without losing its character.